ACTIVITY MATERIALS

• Papers
• Markers
• Ruler and pencil for measurements.

ACTIVITY PROMPT

Create a unique brand identity for your invention—including a name, tagline, and pitch—to communicate its purpose and value to others.

1st

20 min

ACTIVITY STEPS

Understand Your Product

• Who is this for?
• What problem does it solve?
• How is it different or special?

Write down 3 words that describe the personality of your product (e.g., friendly, bold, playful, futuristic).

2nd

30 min

ACTIVITY STEPS

Brainstorm a Name + Tagline

Come up with:

• 3–5 product name ideas (Try mixing words, using rhymes, mashing syllables, or inventing new words!
• 1 strong tagline (a short catchy phrase)

Materials: Paper or laptop (word document)

Examples:

Name: SnoozLift

Tagline: "Get up with a lift, not a struggle."

3rd

30 min

ACTIVITY STEPS

Create a Logo or Icon

• Sketch a simple logo that matches your brand name or idea
• It can be a symbol, a wordmark, or just stylized letters
• Add color, style, or mood to match your product personality

Tools: paper sketch, Canva, Google Drawing, etc.

4th

60 min

ACTIVITY STEPS

Build a Simple Poster or Ad

• Product Name + Tagline
• Photo of your prototype
• 1–2 sentences about what it does
• Your logo

Design your poster in any style you like—draw it by hand, use a photo editor on your phone, or create it digitally with tools like Canva or Google Slides. Choose the method that helps you express your idea best!

Optional: Add customer quotes or icons to make it pop!

4th

30 min

ACTIVITY STEPS

Write Your Pitch

• Write a 2–3 sentence pitch for your product
• Try saying it aloud like you’re in an ad or on a Shark Tank show

Materials: Paper or laptop (word document)

Example

“SnoozLift is a motor-powered bed booster that helps older adults sit up with no effort. It’s comfy, safe, and works with one button. Say goodbye to the morning struggle!”

5th

30 min

ACTIVITY STEPS

Submit your Word document or scanned paper, which includes: the brand name, tagline, pitch, along with sketches and poster.