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PRODUCT
BRANDING
ACTIVITY MATERIALS
- Papers
- Markers
- Ruler and pencil for measurements.
ACTIVITY PROMPT
Create a unique brand identity for your invention—including a name, tagline, and pitch—to communicate its purpose and value to others.
1st
20 min
ACTIVITY STEPS
Understand Your Product
- Who is this for?
- What problem does it solve?
- How is it different or special?
Write down 3 words that describe the personality of your product (e.g., friendly, bold, playful, futuristic).
2nd
30 min
ACTIVITY STEPS
Brainstorm a Name + Tagline
Come up with:
- 3–5 product name ideas (Try mixing words, using rhymes, mashing syllables, or inventing new words!
- 1 strong tagline (a short catchy phrase)
Materials: Paper or laptop (word document)
Examples:
Name: SnoozLift
Tagline: "Get up with a lift, not a struggle."
3rd
30 min
ACTIVITY STEPS
Create a Logo or Icon
- Sketch a simple logo that matches your brand name or idea
- It can be a symbol, a wordmark, or just stylized letters
- Add color, style, or mood to match your product personality
Tools: paper sketch, Canva, Google Drawing, etc.
4th
60 min
ACTIVITY STEPS
Build a Simple Poster or Ad
- Product Name + Tagline
- Photo of your prototype
- 1–2 sentences about what it does
- Your logo
Design your poster in any style you like—draw it by hand, use a photo editor on your phone, or create it digitally with tools like Canva or Google Slides. Choose the method that helps you express your idea best!
Optional: Add customer quotes or icons to make it pop!
4th
30 min
ACTIVITY STEPS
Write Your Pitch
- Write a 2–3 sentence pitch for your product
- Try saying it aloud like you’re in an ad or on a Shark Tank show
Materials: Paper or laptop (word document)
Example
“SnoozLift is a motor-powered bed booster that helps older adults sit up with no effort. It’s comfy, safe, and works with one button. Say goodbye to the morning struggle!”
5th
30 min
ACTIVITY STEPS
Submit your Word document or scanned paper, which includes: the brand name, tagline, pitch, along with sketches and poster.
Product Branding
Now that your invention is tested and improved, it’s time to bring it to life with a name, a vibe, and a story. Think of it like branding your own mini startup!