00 I Design Brief

Life Under Water

Joselyn McDonald

We live in an industrialized world shaped by short-term thinking, and the consequences are undeniable. Global climate change, along with air and water pollution, has affected every corner of our planet. Addressing these complex environmental challenges requires creativity, innovation, and bold ideas.

In this studio, we will tackle one of the most pressing issues: plastic pollution in our waterways. Single-use plastics, poor waste management, and ineffective recycling systems have led to an alarming accumulation of plastic, from tiny streams to the vast depths of the ocean.

How can we design solutions to combat this crisis? Whether it’s filtration pods placed strategically in rivers, collection devices designed to attach to container ships, or a machine that converts collected plastic beach waste into rewards, the possibilities are limitless. This is your opportunity to think big, push boundaries, and create impactful solutions for a cleaner, healthier planet.