1 - ENCOURAGE WILD IDEAS

2 - SUSPEND JUDGMENT

4 - BUILD ON IDEAS

5 - BE VISUAL

3 - GO FOR QUANTITY

Wild ideas can often give rise to creative leaps.

Don’t shoot down someone else’s idea.

Aim for as many ideas as possible.

Build and expand on the ideas of others.

Sketch your ideas.

ENCOURAGE

WILD IDEAS

Wild ideas can often give rise to creative leaps.

Shout out bizarre and unworkable ideas to see what they spark off. No idea is too ridiculous. State out any outlandish ideas. Exaggerate ideas to the extreme.

SUSPEND

JUDGEMENT

Don’t shoot down someone else’s idea.

The evaluation of ideas takes up valuable brain power which should be devoted to the creation if ideas. Therefore do not judge the ideas until after the brainstorming process. Note down all ideas.

GO FOR

QUANTITY

Aim for as many ideas as possible.

If the number of ideas at the end of the session is very large, there is a greater chance of finding a really good idea. Keep each idea short, do not describe it in detail - just capture its essence.

BUILD

ON IDEAS

Build and expand on the ideas of others.

Try and add extra thoughts to each idea. Use other people’s ideas as inspiration for your own. Creative people are also good listeners. Combine several of the suggested ideas to explore new possibilities.

BE

VISUAL

Sketch your ideas.

Nothing gets an idea across faster than drawing it. It doesn’t matter how terrible of a sketcher you are! It’s all about the idea behind your sketch.